Eduardo del Rio
www.PencilProne.com
eduardo@pencilprone.com



Kessler Pacific, Web Designer (December'07-present)

• Web Design for interactive department of creative agency
• Focus on flash animation/motion graphics/video integration

The Body Shop, Art Director (December'06-August'07)

• Visual web design, art direction, and code development for various aspects of the e-commerce site for the US national headquarters
• Homepages, category pages, landing pages, emails, newsletters, afilliate banners to increase sales and conversion online

Gap Inc., Product Designer (August'06-February'07)

• Developed user-interface for 'Universality' project, which will unite the online presence for Gap, Old Navy, Banana Republic, Forthe & Towne, and Piperlime to encourage cross-shopping across all brands
• Visual web design for Old Navy, including online shops, department pages, majors and minors, emails, affiliate web banners

Sony Corporation of America, Associate Art Director (December'04-April'06)

• Oversaw branding and art direction from conception to production increased brand awareness, improved user experience, boosted sales
• Comprehensive print design for collateral, advertisements, signage; web design for site and banners; visual installation design

PencilProne, Designer/Illustrator (October'02-present)

• Art direction, web visual design, print creative, prepress, visual installation design, visual merchandising, publication layout,
• Partial client list: United Nations, World Environment Day, Office of the Mayor, Game Developer's Conference, Sony Online Entertainment, Sega, Nintendo, Microsoft, UbiSoft, Lucasfilms, Upper Playground, Pleaides Conceptions, Grey Advertising, BRC Group, Timilick, Sierra Gold Nurseries, Piece By Piece, Craigslist Foundation, Underdog Pictures, Wal-Mart, Staples, New Refrom, 7x7, Laughing Squid, Washington Mutual

Fine Artist/Illustrator (October'02-present)

• Exhibition, "A Shark, a blowfish, and other critters," Gallery Cafe, April-May, 2008.
• Exhibition, "Aquatic Angst," Kessler Pacific, April-May, 2008.
• Exhibition, "Meta-Pop," ArtworkSF, March-April, 2008.
• Exhibition, "Aquatic Angst," Catalyst, February-March 2008.
• Exhibition, "Sea Creatures and Animals," Expressions Gallery, July-August 2007.
• Exhibition, "Monstruos," Artists Television Access, July 2007.
• Exhibition, "Winter Art Show," Making Impressions, December 2006.
• Exhibition, "Decoupage's Salon of the Damned" Making Impressions, March 2006.
• Featured in May'08 issue of 7x7 magazine for Aquatic Angst
• Featured on 7x7.com for 'Aquatic Angst', March 2008.
• Featured on LaughingSquid.com for Squid painting, February 2008
• Featured in February'08 issue of New Reform magazine
• Showcased artwork on ArtScene.com, May 2007
• Featured in DGratis, newspaper of Salamanca, Spain
• Designed CraigsMix Volume II for the Craigslist Foundation; benefit cd was distributed to 10,000 citywide

• Fluent in Spanish, dual citizenship in US & EU
• Adobe Creative Suite 3: Photoshop, Illustrator, InDesign(Quark), ImageReady, Acrobat, Fireworks, Flash, Dreamweaver
• Microsoft Office: Word, Excel, Powerpoint, Entourage/Outlook
• Print techniques: prepress, lenticular, pop-ups/paper architecture, process colors, embossing, spot varnishes, metallic inks, laminates, die-cuts, perforations, bleeds, colorlucent, vinyl adhesive, large-format printing
• Freehand illustration: perspective, proportion, figures, landscapes, storyboards, character development
• Painting: oil, acrylic, gouache, watercolor, pastel, colored pencil, charcoal
• MacOS/PC, XHTML/CSS, ActionScritpt 3, After Effects, FinalCut Pro, QuickTime Pro, Audacity, Blender, Maya, Fetch, Transmit, DVD authoring, video formatting, image manipulation, color adjustment, file conversion, typography, font management, web optimization, film editing, motion graphics, timeline and stop-motion animation

• Bachelor of Arts, Modern & Classical Languages in Spanish/Literature: University of San Francisco
• Graduation Honor, St. Ignatius Institute
• Additional Coursework: advanced illustration and figure drawing
• Professional Illustration and Publishing certificate: School of Fine Arts, Universidad de Salamanca, Spain
• Additional studies in multimedia, art history, & design: San Francisco City College
• Additional studies in graphic, web, print, 3-D, & video: Bay Area Video Coalition